By now, you should be well aware of the power of SEO. Search engine optimization is the single best way to get highly targeted, free traffic to your landing pages and skyrocket your impact online.
If you have landed on this page, you are probably eager to discover the most advanced SEO tactics and techniques used in 2018. Rest assured, if you manage to capitalize on just a few of these techniques, you may be able to skyrocket your rankings in Google and perhaps double, or even triple, your search traffic.
- Learn How To Make Your Site Exceptionally Fast
According to many SEO experts, including Barry Schwartz, Neil Patel, and Rand Fishkin, page loading speed is the number 1 most important on-page ranking factor in SEO. Google puts so much emphasis on this factor that they have recently launched Google AMP, an open source initiative to make mobile pages load extremely fast (under 2 seconds).
By cutting down all unnecessary clutter, minimizing headers, decreasing image size, leveraging browser caching and fixing script errors, you will be able to drastically reduce page load time. This, in turn, will boost your rankings in search engines and decrease your bounce rate.
- Understand What Your Users Want
SEO is not just about optimizing your site. Instead, it has become more and more about understanding customer behavior. By doing that, you will be able to create highly-targeted content that solves their problems and fulfills their needs.
To understand what your target niche wants, use social media platforms like Quora to ask questions and gather data. Try to interact with your users using forms and feedback polls placed on your website. Use heat maps (Hotjar is a good tool here) to understand where they click on your page. Use social media monitoring tools to discover what people are talking about you in the social media sphere.
- Capitalize On Voice Search
Voice searches are becoming more popular than ever. Whether it means Alexa, Echo, Cortana, Siri, or Google Home, they all provide just one answer to each question. Thus, it is imperative to outrank your competitors and become that unique answer.
To do that, make sure that you have a strong local SEO presence, you optimize your content for long tail keywords and that you provide content that answers people’s most important questions. To get help with developing the right content, consider hiring a PR marketer.
- Don’t Forget About Local SEO
If you’re a local business, doing local SEO is a must. If you are a nationwide or global corporation, local SEO is equally important for each city you are selling in. Make sure you’re listed in all local pages, your Google My Business page is up to date, you use local meta tags (title, description, keywords), you include local keywords in the text and are listed in the most important local directories. Do not forget about local reviews.
Even though SEO efforts are hard to quantify, and even if Google likes to keep us guessing by launching unforeseen updates, you can still gain an unfair SEO advantage over your competition by integrating the above tips in your marketing strategy. It’s time to get in front of your customers and rank higher than ever before.