Murphy Ben International is an online African entertainment company that keeps on developing every day as the technology in Africa upgrades. There are many things you need to know about if you plan to be the best and most successful online advertising company and with social media tactics down, you will have no problem doing so. Social media comes in many forms such as blogs (Blogger, WordPress), microblogs (Twitter, Tumblr), wikis such as Wikipedia, social networks (Facebook, LinkedIn), Media-Sharing Sites (Instagram, SnapChat, YouTube, Flickr), Deal Sharing (Groupon), social bookmarking and discovery (Stumbleupon, Digg), review sites (Yelp, TripAdvisor), virtual worlds (Second Life) and finally hybrids such as Pinterest. If Murphy Ben International is able to get their hands on all of these social media sites, it’ll be much easier to get the word out about their entertainment company. This is called social media marketing, which is an online marketing method, which utilizes social networking spaces and user-generated content platforms to promote a product or service. (UGC: User Generated Content). Murphy Ben International can benefit from social media marketing due to the fact that marketers place high value on social media these days and it also takes a lot of time. The benefits of marketing your product online are it has created a forum for brand evangelists. Having feedback from your social media sites allows your business to grow in the future and it makes niche targeting a whole lot easier for marketers.
Creating New Markets
Social media can also benefit Murphy Ben International since it creates many new markets; markets such as social commerce, reputation management, social analytics and crowd funding. When one of Murphy Ben International’s customers visit their site, it is important to know the difference between a unique visitor, a visitor and what a hit is. For example, if someone visits the site, it counts as on unique visitor. If you go back 30 minutes later then that is one unique visitor but two visits. A hit is when something loads. For example if you have a landing page, a picture would be worth four hits and a text would be worth 1 hit, so if someone visits your site, they are loading for example 100 total hits per person. Examples of social networks and what they are used for well Facebook is still known as the largest in terms of subscribers, no longer a cool platform since adult are starting to be on Facebook more and it is a superior targeting capability for marketers like Murphy Ben International (a lot of demographic and psychographic data). Then there is Google plus, which is really good for SEO and content and there are over 600MM subscribers yet engagement is low. LinkedIn is a social network used for mainly executives and has an international focus due to you being able to target people by their job function. LinkedIn has a high Google ranking and LinkedIn is also a great way for Murphy Ben International to promote the business-to-business approach.