In Australia, if you have a business, then people expect you to have a web presence. If you don’t have a website, then by your customers’ standards, you do not exist. If they can’t find your business on their computer, then they will move onto the next option. It doesn’t matter how good a product you have or the excellent service you may provide, if you are not on the world wide web, then you quite simply, won’t be a success.
Get A Website.
People go to your website to find out information and if they are interested in something you have, this is where they look first. It’s kind of like window shopping but for the digital age. If your business in in the Melbourne area and you don’t have a web site, then you need to contact a Melbourne web developer as soon as possible. There are huge benefits to having your own website and here are a few of them.
Everyone advertises and newspapers, magazines, television and radio are old school and they are really prohibitively expensive. You need to advertise, and having your own website reduces the cost of this quite dramatically. Some websites even allow you to advertise on their websites for free. Advertising on your own website is much kinder to the environment. There is no paper and all you are using is digital space.
Having your own website means it is much more convenient for your customers, as they can look at what you are offering and if they like it, they can actually buy it from you, online. There is no sales person required to convince them to buy, and in some cases, a place of business isn’t even required. Having to get dressed and get into their cars just to visit your store is not something modern customers have time for. They don’t have time to be asking questions, nor the patience to be haggling with you. They can find everything they need on your website.
Wide Customer Base.
When you have a brick and mortar store, the only customers you are going to be able to attract live in that area. However, with the internet and your very own website, your customer base grows considerably. You have access to customers all over Australia which is great, but now you have access to customers from all over the world. The internet provides your customers with a global store, and you with global customers. With your own website, everyone in the world can see what you are selling.
With the right web developer, you can set up your website, so you know everything that’s happening on it. You can see who has visited your website, what potential customers have been looking at, and how many people have sent you emails and messages, looking for more information. You will be open 24/7 and will never miss a customer like you would, in a normal high street shop.
You really cannot compete with modern businesses if you don’t have any kind of web presence. Contact your local web developer in the Melbourne area and get your business current and thriving.