Operating an E-commerce store that hasn’t yet gathered momentum can be a difficult process that requires a great deal of patience and creativity. During the first few months, you will probably have to endure slow sales and low conversion rates, especially if your brand isn’t well-known and your site hasn’t been optimized to produce better marketing metrics. Starting a blog for your E-commerce store is a great way to improve the appearance and performance of the site. With that being said, here are three specific reasons why every E-commerce store should have a blog.
1. Generating Additional Web Traffic
The biggest benefit of having a blog is the extra traffic that you’ll receive due to people stumbling upon your pages in the search results. Of course, practicing solid SEO and keyword research are important areas to focus on. It’s also good to spend time selecting the right topics and staying on top of trends, especially those that are relevant to your industry in some way. Some stores use offsite review blogs like FPVDroneReviews.com to funnel traffic to their main store, or you have the option of giving the blog a subdirectory on your site (i.e. – blog.mystorename.com).
2. Displaying Expertise
Aside from bringing new visitors to your site, a blog also helps you illustrate your knowledge and expertise within your niche. Creating helpful tutorials and putting your own spin on industry news can help show visitors that you’re an authoritative source on the subject, which may increase their chances of purchasing items from your store. Building brand authority via a well-organized and frequently updated blog is the best way to impress prospective customers and clients. Giving the impression that “this company really knows what they’re talking about” will ensure that prospects take your brand seriously instead of discarding it as just another burgeoning store in a vast sea of E-commerce.
3. Providing Updates and Promoting Upcoming Sales
Blogs are also excellent mediums for keeping people up-to-date regarding company events, promotions, and news. Without a native blog to cover these topics, you’ll have to resort to guest authoring on other blogs, which isn’t necessarily a bad thing, but that won’t directly expand your catalog of on-site pages, even if it does help with SEO rankings. Publishing blog posts about upcoming promotions is the best way to ensure that your existing customer base is primed and ready to buy as soon as the sale starts.
Every Website Should Have a Blog
In closing, every online business should have their own blog, as all the above benefits can be advantageous for any kind of site. Simply putting up a site to sell services or products without any form of ongoing content is usually not enough to draw attention, particularly if your brand is fairly new and unheard of in the grand scheme of things. The good news is that blogging platforms like WordPress make it easy for anyone to add a professional looking blog to their domain without any prior web design experience.